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The Prime Minister of Great Britain has announced very last recovery project to alleviate the financial system, to save the banking system. The idea contains a cover to protect banks from potential new toxic debts. Banks will pay for the insurance policy, in cash. While this means the cost of living will crash, deflation will increase saving even if this may reduce Englands financial situation.

House values kept to descend last year, and the country’s largest mortgage lender, Halifax, declaring, a 16.2 % year per year fall in the three months to December. Property prices have already gone down 20 percent since 2007 and further falls are possible as authorizations for future home mortgages are very low, according to banks.

The number of people claiming jobless benefit surged past 1 million in at the end of last year. climbing super fast since early 1990s. The crisis has pushed lots of job cuts in several different industries, with forecasts of more than three million unemployed by 2010. Lots of High Street stores have gone bankrupt lately. Stores have been reducing prices to to be able to cover the full amount of loans.

The economy policy plans of the British government are based on helping the country and do not help the pound. This means the Sterling is probably continue to get weaker and weaker. We will witness the pound being stable around one euro however forecasts for pound is indeed still negative. Trading Currencies can be a great way to earn extra cash – talk to Foreign Currency Direct.

Recent stats amongst analysts support the idea that very likely the Monetary Policy Committee will slice borrowing costs to 1.25 points from two %, putting the central bank rate to its lowest since it was founded in 1694.

This means a lower return for the investors who then move their funds from Sterling to a currency with a higher return, since the value of the pound is down.

Some policymakers have announced the CBE will eventually have to cut bank interest rates to zero and resort to quantitative easing, essentially printing more money to help the financial situation. This seems to tie in nicely with the government plan of spending their way out of the economic crisis, which is the opposite of most Western countries approach, hence a possible reason for the massive decline in Sterling compared to the and US Dollar.

A wedding planned in the spirit of nature provides the perfect opportunity for selecting wedding favors fashioned after elegant symbols consisting of, but not limited to maple leaves, butterflies, lavender buds, and roses. While there is certainly no shortage of wedding favors available today that are inspired by nature, those that are carefully designed with distinctive style and artistic detail remain popular choices.

As brides aim to locate the perfect wedding favors to reflect their personality and style, many look for favors made with exquisite details and designs inspired by nature such as embroidery or hand painting. Some examples include fabric containers made of silk and organza that are illustrated with floral landscapes or imagery. Besides attractive textures, color is another arena that brides have explored greatly as they sift through the astounding variety of favor bags in the hope of finding one that fits well within their wedding color scheme. The favorite color for nature-inspired weddings ranges from iridescent colors of red and orange to soft pastel colors in yellow and green.

These embroidered and hand-painted details are often found in wedding favor bags made from organza, which remains one of the most elegant and affordable fabrics. However, it is important to keep in mind that while organza bags come in a multitude of shapes, sizes, and prices, be sure to find high quality organza fabric that neither frays nor easily tears as a result of handling. Of course, details such as embellished ribbons with unique pearl accents and beads have become the de rigueur, as brides have become more creative and discerning when searching for the ultimate favor bag.

When all is said and done, what would elegant organza or silk bags with embroidered or painted floral embellishments be without a delicious treat or personal memento tucked inside them. Use fillings that are also inspired by nature that include soothing chamomile tea, delicious maple sugar candy, or delightful iced sugar cookies that are rendered in floral shapes to extend a nature-inspired theme. No matter what filling may be desired, finding the ideal wedding favor for the nature-loving bride comes with exciting options, but only the perfect favor for today’s demanding bride will make her top choice – those made with superior details and reflect the sophisticated taste of the bride and groom.

About the author: Copyright © 2004 Bellenza, Inc. Lizzy Mansfield is a staff writer for Bellenza – specializing in handmade wedding favors, accessories, and bridal party gifts. Visit http://www.bellenza.com/ and discover their unique selection of wedding favors.

Thinking about starting up a business? The web is the way to go. Look around! More and more, people are relying on the internet as an information resource, a way to foster personal relationships, and method of purchasing goods and services.

What would you think if you received a business inquiry from an unfamiliar company, and you looked them up on the internet to find they had no website? They’d seem a little behind the times, wouldn’t they? They might even come across as slightly unprofessional. It would take away from their credibility, to see that they had no presence on the world wide web.

Likewise: if you own your own business or are thinking of starting one, the first place you should put your name is the internet. Why? It’s the cheapest method of advertising that gets you the most exposure… and it’s a way to present your offer to the world without ever leaving the house.

The web is reputation that builds on itself. It’s a potential buyer sitting at home, typing your specialty into a Google search, and seeing your company pop up. It’s your own website URL getting forwarded on via email. It’s someone in a chat forum passing your good name along because you gave them a bit of thoughtful advice.

The web is your own portable office space, and it’s practically rent-free.

Now you’re probably thinking “Hey that sounds great… but I don’t know how to create a website! And who has the time?”

I have the time. I make the time, because I love what I do. I write web copy. I talk with people who want to increase their exposure and grow their businesses. I take the time to learn about them and what they do. And then I wrap it all up in a neat, organized information package, and turn it into a professional portfolio that showcases the best of everything they have to offer the world. Web advertising really works. I should know. It’s what I use to run my own business.

Part of the trick of web advertising is positioning. You want to speak to your audience in a way that 1) identifies their needs, and then 2) positions your company as having the solution. It’s not a lie; it’s just a strategic way of presenting yourself. If you do it right, it can one-up you over the next guy. How so? Putting out a quality product is only half the secret to being a successful seller. The other half is communication: in the right manner, and to the right people. I can develop an athletic shoe that will enable you to run 15 miles, but if I can’t convince people that they might want to run 15 miles, I may as well not have created it. I can revolutionize a way to speed-cook chicken, but if I’m telling my story to vegetarians, it ain’t worth a cluck!

Now that we’ve covered the basics of effective advertising: the time has come to build a reputation for yourself on the web! Remember that movie, Field of Dreams? If you build it, they will come. A website, that is. The current state of our economy is increasingly driving today’s professional to seek options beyond the corporate job as a way to sustain income – and especially, to make use of their talents and expertise! Web-based businesses are hot. Free enterprise is exploding… and everywhere you roam, inspired entrepreneurs are eager to share their newfound knowledge. There’s a lot of cameraderie happening, and networking with potential buyers has never been easier or more productive.

What will tomorrow bring? Your guess is as good as mine. But what I can tell you is this: if you’ve got a head for business, today is your day to shine! Make the web your window of opportunity while the going is good. If you don’t… you may miss out on the chance of a lifetime!

Copyright 2005 Dina Giolitto. Use with permission.

Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years’ industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys”R”Us. Visit http://www.wordfeeder.com for rates and samples.

Changing our day-to-day behaviors may be easier than previously imagined. By meditating on and repeating motivational and inspirational quotes, we are better prepared to change our thought patterns, behaviors and in turn, change our lives.

Here’s how it’s done.

If we believe something to be easy, we find little, if any struggle in accomplishing it. However, if we imagine something to be difficult to accomplish, then our struggle becomes more apparent. In fact, if we imagine that it is difficult to change a specific behavior, then we will always find experiences that will justify that belief.

Take this for example. We wake up one morning and decide that:

“This is the day I start losing weight. When things get difficult, I will not reach for junk food, but instead I will focus on something else to keep my mind occupied. It’ll be tough at first, but I’m going to give it a try.”

If you continue with this thought pattern and belief, don’t be surprised to find yourself struggling more often than not. Why?

If we look at this example closely we find a couple of thought patterns and beliefs already in place. We have determined to do something good for ourselves, but we do ourselves a disservice by choosing certain negative thought patterns, beliefs and words that go along with it.

We have said,

“When things get difficult….”

(This is already assuming that there will be difficult moments! Strike one!)

“It’ll be tough at first…”

(This is already assuming it will be difficult at first! Strike two!)

“…but I’m going to give it a try.”

(Remember the movie “The Karate Kid”…”Theirs is no “try”, there is only “do”. Strike three!)

Now there are hundreds of products out there that will assist people in losing weight. Some, if not all of them, may work for various people at various stages of their goal. But for many people who have convinced themselves that losing weight is difficult, some products may fall short when our thought patterns are stronger than our desire to change.

Here is something that I’ve done to change a behavior I no longer desired.

I recently lost 20lbs in about 12 weeks. I didn’t like the way I looked, felt or even thought for that matter. I needed to change and take some action towards it.

First, I realized that I had to change my way of thinking about losing weight. My old thought patterns were no longer working for me. My thoughts were like little tiny pictures that I projected in my mind of how heavy I was. I no longer wanted these pictures or thought patterns a part of my life. I had to choose a thought pattern and belief that would be easier to think about.

I chose this thought,

“Losing weight is easier than I thought.”

Perhaps not the most ideal for everyone but it worked for me.

Secondly, I chose a word I wanted to focus on for that day, week or month to help me in accomplishing my goal (Start with just a day, or just an hour for that matter. Keep it simple.) The word I chose needed to be in relation to the change I want to make. For example, I chose the word “FOCUS”, as I felt that that’s what I needed to think about most of time; focusing more on losing weight than gaining it. Choose any word as long as it relates to your situation. (Attitude, Energy, Action, Believe…)

Following that, I scoured the Internet for motivational and inspirational quotes that resonated within me that related to that specific word I chose. Quotes that I could remember, especially ones that really spoke to what I wanted to accomplish.

But here’s the most important part.

I needed quotes that were powerful enough to change my thought patterns the moment I read them. Quotes that REALLY spoke to me when I my eyes fell upon them. Quotes that forced me to pause and think for a moment. Quotes that had that extra “edge” where my mind said, “Yes. This is one.”
These are all signs of a quote that held power for me.

I “focused” in on the following quotes.

“All that we are is the result of what we have thought.” Buddha

“The only way to discover the limits of the possible, is to go beyond them into them impossible.”
Arthur C. Clarke

“It’s not what you achieve in the end that matters, it’s who you become in the process.”
Author Unknown

In fact, I found dozens of quotes that I resorted to from time to time, but these three I always came back to. They spoke of who I was, what I wanted to accomplish and who I wanted to become as I worked towards my goal.

I wrote them down. I carried these quotes with me constantly. I read them and meditated on them whenever I had the opportunity to. At work, home or at the gym (yup, I finally got myself to exercise, primarily by focusing on Arthur C. Clarke’s quote!), I focused on these three powerful quotes to help me FOCUS on what I wanted.

Because I changed my thought patterns, over time, I can honestly say I am 20 lbs lighter and a whole lot happier. Yes, more was involved than just thinking but it all began with my thoughts. The thoughts then permeated into my actions. (Now I need to FOCUS on maintaining that weight, so for me a whole new thought pattern begins.)

Here are the three steps again:

1. Decided to change your way of thinking about a behavior, making it easier for you to think about it. Phrase it in a simple way.

2. Choose a word to focus on to change that behavior for a period of time.

3. Find a minimum of three motivational or inspirational quotes related to that specific word that are powerful enough to change your current thought patterns the moment you read them. Meditate on them and repeat them, silently or out loud, every chance you get.

Be patient. Stick with it. Give it some time.

Why do you think companies offer a 30-day money back guarantee? They know that if you do something for 30 days it becomes a habit and you no longer need to return it! (Learned something, huh?) Give it time.

The first step to what you want to accomplish is changing your mind and the thought patterns and beliefs associated with your behavior. Thoughts are the precursor to action, meaning that thoughts occur before any action takes place. That’s what needs to be changed first. Your thoughts.
It worked for me and I hope this inspires and motivates you to achieve your goal.

Think positive.

Ray Schiel

There is no question the fact that the triumph of an organisation in the end is attributed to the hard work of the workforce, but one incident can swiftly wipe out all your plans & reduce the profits to dust. Thus, to stay away from such an occurrence, you are recommended to insure your business, whether it’s a small organisation or a giant corporation. Yet, please consider that smaller businesses are considerably more probable to require business insurance cover in today’s hard world. This is essentially as smaller business owners will have put their entire lives & pay packet into the firm.

Several of the things generally protected by the majority of business insurance covers consist of: natural catastrophes, hurricanes, machine or apparatus breakdown that closes down the company, loss of earnings due to personnel casualness & litigation brought against the organisation.

There are scores of insurance businesses, which have policies that combine protection for all key property and liability risks in one entire package. You can also acquire a separate cover. Such a policy is commonly labelled as a business owners’ policy (BOP). Bigger businesses might buy a business cover.

BOPs integrate office insurance for buildings and kit belonging to the business. If there is any loss of revenue attributed to disruption of processes and trade because of tragedies such as landslides, it can be protected under the Business Interruption policy.

There are an assortment of liabilities, which cover the company’s legal accountability for the harm it could cause to others. It’s the consequence your businesses failure to do the business operations. It can as well be the bodily injury or building damage caused through malfunctioning manufactured goods, faulty fittings & slips in services provided.

But, BOPs do not cover professional liability, car cover, workers’ costs or health and disability cover. In this case separate policies are crucial for professional services, commercial motor vehicles and staff. By and large, floods, earthquakes & terrorist attacks are not covered in the business policy. Please make sure before you acquire! Find out where to buy public liability insurance in UK here.

Do you operate a website, send out electronic newsletters or e-mail campaigns? Have you ever experimented with the different fonts (typefaces) available? If you have, you probably discovered there are numerous fonts available on your computer – in some cases 100-200 or more. How then do you decide which font to use?

This article will give you a brief overview of choosing fonts for the internet, so that the next electronic piece of information you send achieves the desired effect.

Where the Font Do We Start?
First, even though there are thousands of fonts available to us, each computer usually only has a hundred or so installed for use. Different operating systems, and various other files or programs you obtain can install various fonts on your computer and add to that number. Those fonts are usually compatible across programs, meaning you will be able to use all of your system fonts in any program. Let’s say your computer came pre-installed with 150 fonts. Then you bought a common software program that added 50 more fonts to your computer. You now have 200 fonts you will be able to use in any program that is designed to allow font selection.

Isn’t that great? You instantly have more fonts to choose from. If you’re working in print materials or graphics, then you actually do have the freedom to choose whatever fonts you want. However, if you are not printing the final version but instead delivering your material via the internet, whether it be on a website, by email, or any other type of electronic media, you don’t actually have as much freedom as you may think. There are several factors to take into consideration that could influence your choice, including perception, usability and availability.

Perception.
The typeface that you select needs to accurately reflect the mood of your message. Do you want the tone conveyed to your reader to be formal or informal, friendly or serious, professional or playful? If the message is of a professional and formal nature, then your font should accurately portray that. But if the message is to a group of friends inviting them to a party, you can have a little fun and take a more informal approach with your fonts. Always consider the audience for which the piece is intended, and then choose a font that achieves the perception you desire.

Usability.
After you have established the intended audience for your message, make sure they can actually read it! Many fonts are hard to read simply because they are so small in size (like 8 point or 10 point). Cursive and italic fonts can be hard on the eyes and are strongly discouraged for the purposes of main bodies of text. Italics should only be used for emphasis or as graphical elements. You also don’t want your font too large, as this can make it difficult for the eyes to scan across a large body of text. There are many fonts available intended specifically for headings and logo text that would be inappropriate for the main body of a message. To maximize usability, make sure to choose a font that is legible and easy on the eyes.

Availability.
This is the most easily overlooked aspect of font selection and can result in completely unexpected results. To insure the recipient sees the same message style you created, the fonts you use must be available on their computer. When you create a website for example, the HTML code will “call” the font that is supposed to be displayed. This tells your browser program what font it should display on that particular page. Even though you may have 200 fonts installed on your computer and you see your fonts fine and dandy, that doesn’t mean that the person on the other end viewing your website has the exact same fonts as you. In a case where he doesn’t, his browser will substitute a different font of its own choosing, which could completely change their perception of your intended message. At the very least, they may think you were sloppy in putting your material together. Email programs, and electronic newsletters, all work the same way. So bottom line, you need to use fonts that you are positive your entire web audience will have available on their computer. We call these “Web-Safe” fonts.

With thousands of fonts out there, you’re probably thinking, “No big deal, there are still plenty of choices”. Well, I hate to be the bearer of bad news, but there are only 9. Yes, you read that correctly, there are only NINE web-safe fonts that you can be assured are on every single computer out there! Those fonts are Arial, Arial Black, Courier New, Comic Sans, Georgia, Impact, Tahoma, Times New Roman, Trebuchet, and Verdana. Let’s take a couple of minutes to understand the differences in these fonts.

There are two basic types of fonts; serif or sans serif. Serif by definition has a fine line finishing off the main strokes of a letter, or letters may end with a rounded tip. And “sans” is a French term meaning “without”, so in the case of sans serif it would be without those fine lines. The most common serif font is Times New Roman and the most common sans serif font is Arial, both of which are web-safe fonts. Of the nine web-safe fonts there are only 3 serif fonts; Courier New, Georgia and Times New Roman. Serif fonts in very small text sizes can be hard to read, therefore caution should be used when selecting those for small print.

Arial (properly pronounced “are-ree-al”)
Arial was introduced as the default typeface for Windows 3.1 when it was released by Microsoft in the early 1990s. It is not difficult to read unless used in very small sizes, and it is the most popular sans serif font today. It is however quite plain, and people tend to get bored of Arial because they see it every where. But, since it’s so widely available, easy to read, and the default for Microsoft products, it is a great font to use for main content areas of your marketing materials, newsletters, websites, etc.

Arial Black
Arial Black is one of many versions of Arial, released with Internet Explorer 3. It is a bolder font than Arial and is great for headings and short sections of text that require emphasis.

Courier New
Courier New, a serif font, was primarily a font used in old typewriters. Not normally used as main bodies of text, it is still used to display code in documents or when the writer wants the old-fashioned typewriter look in their document.

Comic Sans
Comic Sans started shipping with Windows 95 as a preinstalled font. Designed to look like comic book lettering, the font was created for informal copy. Regarded today as unprofessional, this sans serif font is not recommended for materials of a professional nature. Comic Sans became a more popular font when it started being used as the text inside the tags on Beanie Babies!

Georgia
Georgia, a serif font, was created for Microsoft in 1993 to provide a clean font for use on the web that would display well even in small sizes. Georgia font letters are taller than most other web-safe fonts, making them easier to read when used in smaller sizes. Georgia is a great alternative when you’re tired of traditional Times New Roman, but still want a serif font.

Impact
Impact is a very bold sans serif font. By it’s name, it was designed to impact the reader, and is therefore recommended only for headings, small blocks of text, areas on the page that you want to grab the readers eye. Because of it’s thick block style, Impact looks best when there is plenty of space around it otherwise it looks cluttered.

Tahoma
Tahoma, a very close cousin of Verdana, was designed in 1999 for Microsoft. It is so similar to Verdana that many don’t see the difference in the fonts. Mainly, Tahoma keeps its lettering tighter so that text does not spread out as far as Verdana does. Tahoma is a great font option for those needing a sans serif font but who are getting bored of Arial.

Times New Roman
Times New Roman is the most widely used serif font, developed in 1931 for use by The Times newspaper in London. It has remained a very popular font for setting type in books, magazines, newspapers, etc. The U.S. State Department has been using Times New Roman 14 point on all diplomatic documents since 1994, replacing their old font of choice Courier New 12 point.

Trebuchet (properly pronounced “treb-u-shet”
Trebuchet was designed in 1996 for Microsoft and is a popular sans serif font for those bored with the plain appearance of Arial. Having a definite style all it’s own, Trebuchet is easy to read for large or small type and works well for main bodies of text. Due to its unique styling though, it can be seen as a feminine font and if your audience is all men they may not relate well to that font.

Verdana
Verdana, designed for Microsoft in 1996 is probably the most easy to read web-safe sans serif font available. With its taller lettering, and more evenly spaced letters it can be easily read in larger sizes as well as small sizes. It does extend the width of text on a page, so it’s great for filling design that have a lot of space with a small amount of copy.

What Font do YOU Want?
Now that you understand the differences between the 9 web-safe fonts, which one will you choose for your internet communications? If you’re looking for a serif font, then Georgia is our recommendation. It is the clearest serif font on the web, since it was designed for just that purpose. If you are looking for a sans serif font, Verdana is the clearest on screen font for readability and is our number one recommendation, with good old Arial pulling up a close second.

Angela Nielsen is President of NIC Media Group, an award-winning web development company located in southern California. To find out more about Angela NIelsen or NIC Media Group visit www.nicmedia.com. Copyright 2006 by Angela Nielsen. Professional editing provided by www.sharpediting.com.

A defibrillator is a medical device used to stop the heart in hope that heart will start again with rhythmic contraptions. It consists of a central unit and a set of two electrodes. The central unit provides a source of power and control. The two electrodes are placed directly on or in the body of patient. The electrodes give electric shocks to body.

This technique is used to treat ventricular tachycardia. The electric shock is used to induce the heart to return rhythmic contractions using its own natural pacemaker cells. This instrument forms a part of Active Cardiac Life Support.

Heart Defibrillation was invented in 1899 by Prevost and Batelli. They were two Italian physiologists who pointed out the benefits of electric shocks in a state of cardiac shock. They had experimentally proved that electric shocks could convert ventricular fibrillation to sinus rhythms in dogs. Beck and company first applied this technique to humans and saved a life in 1947.

Once Portable Defibrillation was used, in 1960, in ambulances, more and more human lives were saved. This development was pioneered by Prof. Frank Pantridge in Belfast.

An accident in Australia, brought defibrillators in large numbers in the ambulances. Media Mogul Kerry Pecker had a heart attack and was saved by an ambulance carrying a heart defibrillator. After this incident, he donated a huge sum on money to equip ambulances with this instrument. The device is called Packer Whacker in Australia now and all ambulances in New South Wales carry this instrument.

Heart Defibrillation can only be used by a trained person as it is dangerous for both patient and the administrator. The defibrillator might cause skin burns or a shock might be felt by the administrator if he/she touches patient’s body at wrong time.

If you have patient at home you can buy the heart defibrillator and then get trained. This will be extremely helpful when any emergency situation arises. If you wish to purchase a unit for home use, there are lots of sites that sell these units online, as well. When you buy the units consider the age of patient as the pad size will depend on it. For a child you will need to use smaller pad while an adult use a large pad.

Although some practical training is essential, the machine comes with pre recorded instruction as well. The step by step process will guide you in case there are any difficulties.

The machine can itself judge whether the patient needs it or not. As soon as a pad is placed, it will judge the heart beat, and see if shock is needed or not. If it is not needed, no shock will be administered so there is nothing to be afraid of while using it on the patient.

When a cardiac arrest happens, a small delay might be dangerous. Keeping a fibrillater machine might give life to the patient.

Platform and air accidents still have persisted in drawing attention to the perilous nature of offshore industry jobs, even after 30-35 years of drilling, as the resent Super Puma helicopter crash proves.

However, new safety laws were bought into practice only after the massive explosion on the platform of Piper Alpha claiming 167 people’s lives. Even with all this, the North Sea still continues its trend of claiming innocent people’s lives.

The regional organizer of RMT Union, Mr. Jake Molley said that the frequency of helicopter crashes has greatly reduced by the technological changes happening in the hardware and mechanics of the choppers.

But he still says there is definitely scope for improvement, they are still analysing what caused the helicopter to fall into the water.

Mr Allen has supported his team saying that advanced detection units have been installed in the helicopters to figure out nearly 80 percent of the faults.

He affirms that the data collected in the very recent Super Puma crash will be referred for further detailed causal analysis. He says that they have not been blinded by the glory and the success of the rescue operation and that they shall still be on their toes to ensure that helicopters never land in the waters of the North Sea.

Whatever your business offshore or on land health and safety issues are ignored at your peril. Make sure your staff and managers are appropriately trained, enrol them onto the accredited iosh course offered by the experts at Workplace Law Training.

We all want to have a successful website. Having such a website can mean the difference between having a successful business and going bankrupt! This is particularly important if our only marketing strategy is our Internet presence. What then are the secrets to attaining a successful website? This article sets out some of the critical elements that your website should have.

User-friendly Layout

Nothing pushes away a website visitor more than a layout that is difficult to navigate. Visitors should find it easy to move from page to page in a seamless and organized manner. Clearly labeled icons with the same format or position on each page are essential. The visitor should also have the ability to go to the home page from any page on your website.

Constant Theme

Have a constant theme throughout your website. Do not appear to be confused as to what business you are in. What is the purpose of your website? Ask yourself this question repeatedly as you design the pages.

Content is King

This is often said yet there are still a lot of websites that lack useful content. They resemble a page of classified advertisements. Give your visitors information of value to them, give it free and give it often.

Grammatical Errors

Grammatical errors on your website suggest that you are not a professional. People are reluctant to do business with persons who appear to be too lazy to take care of simple matters.

Language Tone

Visitors to your website want to be relaxed as they move around the pages. If you employ a conversational tone in your writing they will feel at home and stay longer!

Design Sticky Pages

Your website pages must have features that encourage or require visitors to spend a fair amount of time when they arrive. Don’t be boring. Bored visitors will not hang around for long.
Encourage Future Visits

Repeat visits should be encouraged. An effective way of doing this is to make your visitors aware of coming attractions/events/reports. Ask them to bookmark the site for future visits.

Customer Support

Always provide a customer support facility even if it is through email only. Add a “Frequently Asked Questions” page or pages to make it easier for visitors to get instant answers to basic questions.

Action Required

Let visitors know what action you want them to take. Ask for the order or ask them to signup for your newsletter etc.

Build Customer List

Always try to collect the email address of your visitors. Offer them a free report as incentive to signup and follow up with useful information from time to time. Research suggests that visitors seldom purchase on their first visit to a website.

I. O’Neil Williams (c) 2005

O’Neil is an internet entrepreneur who believes in achieving financial independence through passive income streams. He is President of TranswebSystems, a one-stop Internet web-store that provides all you need to get your online business up and running in minutes.